Cat food labels provide limited information regarding the nutritional value of the package contents. It is important for customers to know what can and cannot be determined from the label, and what information is particularly important. Major components of a pet food label include:
Values in the guaranteed analysis are expressed as either minimum or maximum. A maximum guarantee (% max) means at most this specific amount of the nutrient is included in the formula. A minimum guarantee (% min) means at least this specific amount of the nutrient is included in the formula. The following four nutrients must be included on all pet food labels:
For example, a cat food with a 25% minimum crude protein guarantee should contain at least 25% protein, but could contain much more. The only way to determine the actual amount is by laboratory analysis.
Other information may be guaranteed on cat food products, such as magnesium (% max), taurine (% min), ash (% max), and linoleic acid (% min).
Ingredients must be listed in order of abundance (largest quantity listed first).
AAFCO nutritional adequacy statements are required on all pet foods. Products may either be formulated or tested according to AAFCO procedures and recommendations.
Veterinary-exclusive products include statements such as, 'This product is intended for intermittent feeding only' and 'Use only as directed by your veterinarian.'
Manufacturing codes allow the company to track products for quality and inventory issues. In order to quickly and efficiently handle a customer inquiry, the company's customer service department will usually ask the customer for this code.
Expiration or 'Best Used By' dates are optional, but are helpful in determining product freshness and shelf life.
The manufacturer's information should include the company name, address, and phone number so customers can quickly and easily obtain product information.
A toll-free telephone number should be provided as a convenience to the customer and to ensure that a charge is not incurred when calling for information.
Taurine is an important component to all IAMS™ cat foods, such as IAMS ProActive Health™ Adult Original with Chicken.
Taurine is an essential amino acid that is critical for normal heart muscle function, vision, and reproduction in kittens. It is also needed to form the bile salts that aid in digestion. Unlike other amino acids, taurine is found as a free amino acid in body tissues such as the heart and eyes, and is not incorporated into proteins.
Most mammals manufacture taurine from other amino acids. However, cats cannot manufacture a sufficient amount and, therefore, must acquire enough additional taurine through diet to meet their needs. In pet food, taurine is naturally found in animal-based protein ingredients and can also be added separately.
Taurine is supplemented in IAMS dry and canned cat foods to ensure that we provide optimal levels of this essential nutrient. IAMS wet cat foods are supplemented with taurine because they must contain as much as twice the amount of taurine found in dry food for cats to maintain adequate blood taurine levels. The canning process may affect the complex taurine balance in your cat. Our wet cat foods are supplemented with taurine to meet these higher needs.
IAMS dry cat foods also include taurine as an ingredient to supplement the primary source of this amino acid, which is animal-based protein from sources such as chicken, egg, lamb, and fish. However, these sources can vary in their taurine content, and adding more taurine is a sound approach to ensure optimal taurine levels.
Taurine is essential to the proper development and function of cells in the retina of the eye. If insufficient taurine is present, the retinal cells don’t function properly and may die, eventually causing impaired vision and even blindness. This process is referred to as feline central retinal degeneration.
Taurine is also necessary for normal function of the heart muscle cells. Taurine deficiency leads to weakening of the heart muscle, which, in turn, can lead to heart failure. This condition is known as dilated cardiomyopathy and can be fatal.
Decreased Reproductive Performance and Growth
Taurine is necessary for optimal reproductive and growth performance. Both the queen and kittens must maintain adequate taurine levels during pregnancy, lactation, and growth to ensure proper structural development.
IAMS cat foods are formulated with high-quality, animal-based proteins as their primary ingredient. In addition, they are supplemented with extra taurine to ensure balanced levels of essential amino acids.
Case L, et al. Canine and Feline Nutrition. 3rd ed. Maryland Heights, MO: Mosby Elsevier, 2011.