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Your cat’s skin and coat help keep viruses and bacteria from entering the body and prevent water and heat from leaving it. And because nutrients such as protein, fat, vitamins and minerals play crucial roles in your cat’s skin and coat health, it’s important to make sure your cat is receiving the right types and amounts. IAMS™ cat foods are designed to provide your cat with the nutrition they need to support their skin and coat health.
Without Proper Nutrition
With Proper Nutrition
Your cat’s hair coat is composed almost entirely of protein. If your cat’s diet doesn’t contain enough quality protein, her hair may fall out or become dry, weak and brittle.
But not all proteins are alike. Proteins are found in both animal- and plant-based ingredients. Animal-based proteins contain all of the essential amino acids cats need, while plant-based proteins may contain only some. Cats need the nutrients in animal-based protein sources for the best health.
Fats also can be found in both animal- and plant-based ingredients, and are incorporated into skin cells as fatty acids. Three fatty acids help maintain your cat’s skin and coat condition:
Without these fatty acids, cats may experience a dull, dry coat, hair loss and greasy skin.
To promote your cat’s skin health and elasticity, make sure to provide clean, fresh water at all times.
Most cat foods contain more than the required amount of linoleic acid, an omega-6 fatty acid. However, IAMS research shows that it is not just the amount, but the ratio of omega-6 to omega-3 fatty acids that is most beneficial to cats.
The optimal omega-6 to omega-3 fatty acid ratio to maintain a healthy skin and coat in cats is between 5:1 and 10:1. In other words, five to 10 omega-6 fatty acids should be present for every one omega-3 fatty acid.
Vitamins and minerals are essential for the development of healthy skin and coat. The best way to provide them is through a complete and balanced diet rather than through supplements.
| Vitamin or Mineral | Role in Skin and Coat Health |
| Vitamin A | Necessary for growth and repair of skin |
| Vitamin E | An antioxidant that helps maintain the health of skin cells |
| Vitamin C | An antioxidant that helps maintain the health of skin cells |
| Biotin | Aids in the utilization of protein |
| Riboflavin (B2) | Necessary for fat and protein metabolism |
| Zinc | Necessary for fat and protein metabolism |
| Copper | Involved in tissue, pigment, and protein synthesis |
The protein, fatty acids, vitamins and minerals in your cat’s food all play a vital role in your cat’s skin condition and coat health. While other factors, including the season and your cat’s age, can also affect the health of your cat’s hair and skin, optimal nutrition can help support a shiny coat and healthy skin.
Good nutrition is as important to your cat as it is to you, but her nutritional needs are quite different! Unlike humans, a cat needs a high-fat diet with less fibre. Even if you prefer a vegetarian diet, you should understand that cats are carnivores. They need nutrients from animal protein and fat for optimal health, and they benefit from fibre for a healthy digestive tract and carbohydrates for energy.
With thousands of pet foods available, how do you pick the one that's right for your cat?
Start by identifying the cat's life stage and lifestyle. Kittens, nursing mothers, and mature/senior pets are examples of life stages, and each has different nutritional requirements. All cat foods should state which life stage they are recommended for.
Nutritional needs also vary depending on lifestyle. A cat whose primary activity is guarding the couch doesn't need as much energy as one who likes to spend time roaming outside.
Finally, it is important to take into account any special medical condition your cat may have, including food allergies that might require a special diet recommended by your veterinarian.
Once you know your pet's nutritional needs and your pet's preference, you are ready to go shopping.
Because cats need the nutrients found in animal sources, it’s best to pick a food in which a primary ingredient (one of the first ones listed) is an animal-based protein source such as chicken, lamb, fish, egg, or one of their by-products. These ingredients contain all the essential amino acids, including taurine, which isn’t found in a vegetable-based protein source.
Using a combination of carbohydrates in a diet, such as corn meal or barley and grain sorghum, ensures efficient absorption and helps maintain energy levels. And beet pulp is an excellent fibre source that promotes a healthy digestive tract.
For a soft, thick coat and healthy skin, your pet needs fatty acids like those found in vitamin-rich fish oils and quality fat sources such as chicken.
Cat food labels provide limited information on the nutritional value of your pet's food because labeling regulations do not allow manufacturers to describe the quality of ingredients on the package. A reputable pet food manufacturer can explain to you how they evaluate and assure the quality of their products.
When choosing food, the price on the bag, while important, is usually not the best consideration. A low price may indicate cheap ingredients, or ingredients that change as manufacturer costs fluctuate.
In addition, many lower-priced products have higher daily portions to provide the same amount of nutrition found in a high-quality diet. To get a better idea of cost, it is the cost per feeding, not the total cost, that counts.
