Enter a keyword below to search for articles and products.
Your cat’s skin and coat help keep viruses and bacteria from entering the body and prevent water and heat from leaving it. And because nutrients such as protein, fat, vitamins and minerals play crucial roles in your cat’s skin and coat health, it’s important to make sure your cat is receiving the right types and amounts. IAMS™ cat foods are designed to provide your cat with the nutrition they need to support their skin and coat health.
Without Proper Nutrition
With Proper Nutrition
Your cat’s hair coat is composed almost entirely of protein. If your cat’s diet doesn’t contain enough quality protein, her hair may fall out or become dry, weak and brittle.
But not all proteins are alike. Proteins are found in both animal- and plant-based ingredients. Animal-based proteins contain all of the essential amino acids cats need, while plant-based proteins may contain only some. Cats need the nutrients in animal-based protein sources for the best health.
Fats also can be found in both animal- and plant-based ingredients, and are incorporated into skin cells as fatty acids. Three fatty acids help maintain your cat’s skin and coat condition:
Without these fatty acids, cats may experience a dull, dry coat, hair loss and greasy skin.
To promote your cat’s skin health and elasticity, make sure to provide clean, fresh water at all times.
Most cat foods contain more than the required amount of linoleic acid, an omega-6 fatty acid. However, IAMS research shows that it is not just the amount, but the ratio of omega-6 to omega-3 fatty acids that is most beneficial to cats.
The optimal omega-6 to omega-3 fatty acid ratio to maintain a healthy skin and coat in cats is between 5:1 and 10:1. In other words, five to 10 omega-6 fatty acids should be present for every one omega-3 fatty acid.
Vitamins and minerals are essential for the development of healthy skin and coat. The best way to provide them is through a complete and balanced diet rather than through supplements.
| Vitamin or Mineral | Role in Skin and Coat Health |
| Vitamin A | Necessary for growth and repair of skin |
| Vitamin E | An antioxidant that helps maintain the health of skin cells |
| Vitamin C | An antioxidant that helps maintain the health of skin cells |
| Biotin | Aids in the utilization of protein |
| Riboflavin (B2) | Necessary for fat and protein metabolism |
| Zinc | Necessary for fat and protein metabolism |
| Copper | Involved in tissue, pigment, and protein synthesis |
The protein, fatty acids, vitamins and minerals in your cat’s food all play a vital role in your cat’s skin condition and coat health. While other factors, including the season and your cat’s age, can also affect the health of your cat’s hair and skin, optimal nutrition can help support a shiny coat and healthy skin.
Okay, we admit it: We’re kind of obsessed with cat food. And while we’ve done tons of research to create the world’s best single-serving menu items, all it really took was observing the obvious. Here are five basic facts about cat food you didn’t know you already knew.
We presented a neighbor’s 12-year-old tabby with both a Perfect Portions™ fresh salmon meal and yesterday’s salmon leftovers from a can. Guess what happened? She sniffed us out and chose fresh. Is it because her sense of smell is more powerful than a human’s? Or was it completely obvious that the leftovers had mixed with the scent of the blue cheese and pea soup sitting next to the can in the fridge?
How would you like to have tuna salad for lunch? And then for dinner? And then for breakfast? Don’t assume your cat doesn’t mind just because her taste buds are different — feeling superior is a cat’s job. Your job is to give them variety, which is hard when you have leftovers coming out of your ears. Try a multipack of Perfect Portions™ for the ultimate in no-leftovers variety.
Why your cat judges you
A focus group of four people at a recent dinner party revealed that opened cat food smells less than good. It’s especially embarrassing if you're the host and the smell keeps wafting over your mashed potatoes.
What cat food smells like when it's left over in your fridge
Canned food has been around for more than 100 years, so it seemed high time for a design update. When we reimagined canned cat food, we decided to get rid of the can altogether in favor of Perfect Portions™, with no-mess, no hassle containers. The results have been, uh, uncanny. Everyone agrees we should can the can. For good.
With food this good, lunchtime for cats can be just as tempting as Thanksgiving dinner for humans. Cats can have problems maintaining a healthy diet — and sticking to healthy portions — just like we do. It’s why we’ve taken the guesswork out of meals with Perfect Portions™. Each pack contains just enough (and not too much) every time. So don’t be fooled by cat food cans with 1½ servings. Unless you plan on training your cat to use the treadmill.
Cats after mealtime on regular canned food
