Your cat’s skin and coat help keep viruses and bacteria from entering the body and prevent water and heat from leaving it. And because nutrients such as protein, fat, vitamins and minerals play crucial roles in your cat’s skin and coat health, it’s important to make sure your cat is receiving the right types and amounts. IAMS™ cat foods are designed to provide your cat with the nutrition they need to support their skin and coat health.
Without Proper Nutrition
With Proper Nutrition
Your cat’s hair coat is composed almost entirely of protein. If your cat’s diet doesn’t contain enough quality protein, her hair may fall out or become dry, weak and brittle.
But not all proteins are alike. Proteins are found in both animal- and plant-based ingredients. Animal-based proteins contain all of the essential amino acids cats need, while plant-based proteins may contain only some. Cats need the nutrients in animal-based protein sources for the best health.
Fats also can be found in both animal- and plant-based ingredients, and are incorporated into skin cells as fatty acids. Three fatty acids help maintain your cat’s skin and coat condition:
Without these fatty acids, cats may experience a dull, dry coat, hair loss and greasy skin.
To promote your cat’s skin health and elasticity, make sure to provide clean, fresh water at all times.
Most cat foods contain more than the required amount of linoleic acid, an omega-6 fatty acid. However, IAMS research shows that it is not just the amount, but the ratio of omega-6 to omega-3 fatty acids that is most beneficial to cats.
The optimal omega-6 to omega-3 fatty acid ratio to maintain a healthy skin and coat in cats is between 5:1 and 10:1. In other words, five to 10 omega-6 fatty acids should be present for every one omega-3 fatty acid.
Vitamins and minerals are essential for the development of healthy skin and coat. The best way to provide them is through a complete and balanced diet rather than through supplements.
| Vitamin or Mineral | Role in Skin and Coat Health |
| Vitamin A | Necessary for growth and repair of skin |
| Vitamin E | An antioxidant that helps maintain the health of skin cells |
| Vitamin C | An antioxidant that helps maintain the health of skin cells |
| Biotin | Aids in the utilization of protein |
| Riboflavin (B2) | Necessary for fat and protein metabolism |
| Zinc | Necessary for fat and protein metabolism |
| Copper | Involved in tissue, pigment, and protein synthesis |
The protein, fatty acids, vitamins and minerals in your cat’s food all play a vital role in your cat’s skin condition and coat health. While other factors, including the season and your cat’s age, can also affect the health of your cat’s hair and skin, optimal nutrition can help support a shiny coat and healthy skin.
You remember the first time you met like it was yesterday, but lately you find yourself wondering if your cat has entered the golden years.
Here are some things to know about senior cats, including signs they’re ageing and ways to alter their diets to keep them going strong.
Gasp!
Is my baby ... old?
A 12-year-old cat is equivalent to a 64-year-old human.
This 64-year-old
ran a marathon,
so you never
know.
Just like people, cats often show signs that they're getting older:
• Decreased activity
• Joint weakness
• A picky palate
• Confused by the internet
A complete and balanced diet is important, whether or not your cat has underlying health issues.
We get it. Indoor cats have less opportunity to exercise than outdoor cats. Just don’t let those calories add up to unwanted pounds.
10 extra calories a day = up to 1 pound a year.
Picky eating in older age often comes from a reduced ability to taste and smell. Cats 14 years and older are 15 times more likely to be too skinny.
So make sure you’re feeding your cat a food that’s high in calorie density and as tasty as possible.
Senior cats with heart disease may need a special veterinarian-prescribed food.
Senior cats with kidney issues may need veterinarian-prescribed food that's lower in potassium and protein.
Cats with diabetes may need to eat a special veterinarian-prescribed diet.
Consider adding dry food to your cat’s diet which can help remove plaque buildup.
All adults cats, regardless of age, should be fed a carnivorous diet.
An animal-based protein should be the first ingredient on any cat food label.
Good news: You don’t have to worry about providing additional supplements when you choose IAMS™. All foods are nutritionally complete and balanced.

