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Is anything cuter than an adorable kitten with a gorgeous, healthy coat? We don’t think so. That’s why we include fish oil in IAMS™ dry kitten food to help promote healthy skin and a healthy coat for your furry bundle of joy.
Let’s dive deeper into fish oil and meal, what it does, how it can help your kitten and why it’s an important component in all IAMS™ dry kitten foods.
Let’s dive deeper into fish oil and meal, what it does, how it can help your kitten and why it’s an important component in all IAMS™ dry kitten foods.
You guessed it: Fish oil is fat or oil extracted from fish. Fish meal, which is used in IAMS™ dry kitten foods, is a good source of natural fish oil — which is a high-quality source of omega-3 fatty acids.
Now, time for a science lesson! Fatty acids, a smaller component of fat, are critical for many kitten body functions. Omega-3 fatty acids are a type of fatty acid with important nutritional value for kittens. Fish oil from deep, cold-water fish contains omega-3 fatty acids including eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA).
When a kitten eats food with fatty acids, the fatty acids are incorporated into their tissues, including the skin. (Turns out you really are what you eat!) Omega-3 fatty acids produce substances that promote healthy skin conditions, especially when balanced with omega-6 fatty acids (found in common kitten food ingredients such as chicken fat and corn oil).
So what does all this mean for your kitten? Feeding a complete and balanced diet with a balanced ratio of omega-6 and omega-3 fatty acids is proven to promote healthy skin and a shiny coat in cats1. Studies reveal that when fed fish oil, cats show:
DHA from fish oil has also been shown to promote healthy brain and vision development in kittens — important for all the hours of play and nighttime zoomies your kitten will experience in their lifetime.
All IAMS™ dry kitten foods, such as IAMS™ ProActive Health™ Mother And Kitten, are formulated with fish oil and an optimal ratio of omega-3 and omega-6 fatty acids. Proper nutrition as a kitten can help support your kitten’s soft and shiny coat now — and for all the years to come.
1 Data on file, The IAMS™ Company, 2000.
Even if a cat food is formulated to provide all of the essential nutrients, it is of little value if the cat won’t eat it. Quality cat foods are carefully formulated not only to be highly nutritious, but to be highly palatable as well.
Palatability is a term used to describe how well a cat likes the taste, smell, and texture of a food. A premium pet food manufacturer spends a considerable amount of time conducting controlled feeding studies to determine the right combination of ingredients and processing techniques to produce a nutritious, palatable food.
There are two ways to test and measure the palatability of cat food:
First bite: The first palatability test is called the first bite preference, and measures the cat's first impression of a food's aroma and appearance.
Total volume: Because the novelty of a new diet can cause highs and lows in first bite tests, a second test, the total volume measurement, is conducted. Total volume determines the staying power, or ability of a diet to maintain the animal's interest over time. This is the cat's overall choice of food based on taste, texture, and nutrition for the entire test period.
In order to obtain and interpret accurate results, palatability studies must be performed by experienced animal technicians, with data analyzed by research nutritionists. Feeding studies are conducted by offering an animal two bowls of food at the same time. Each bowl contains a different diet that has been carefully weighed and recorded.
The technician observes which food the animal chooses to eat first, then records that as the first bite preference. After a specific time period, bowls are removed and any remaining food is weighed and recorded. Diets are also switched from left to right each day of the study to ensure that animals are not eating one diet simply out of habit.
The total volume measurement is determined by calculating the difference between the beginning and ending weights of each food. This procedure is repeated using the same two diets with the same group of dogs or cats for five days. At the end of the five-day study, all observations and data are compiled and analyzed to determine the overall palatability of each diet.
Cats are attracted by not only the taste of a food, but also by the sight, aroma, and texture. Cats can be very particular about the shape and size of dry food kibbles and also prefer a food with an acidic taste.
Liquid digest is simply protein that is enzymatically broken down into amino acids, which are the building blocks of protein. The enzymatic process reduces large protein pieces to smaller protein pieces and free amino acids. By adding small amounts of acid, the enzymatic or digestive reaction is stopped, and a stable liquid ingredient is produced. After a dry food formula is cooked, formed into kibbles, and dried, the liquid digest is sprayed evenly on the outside of the dry kibbles. This is called enrobing. Not only does the liquid digest make the food highly palatable, but it also adds to the overall digestibility of the food.
Yes. We use liquid digest made from chicken to enhance the palatability of dry foods and to contribute to the nutritional value of the diet. Some pet foods include flavor enhancers, such as onion powder, which simply mask the aroma and taste of the ingredients and provide no nutritional benefits to the animal.
