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Even if a cat food is formulated to provide all of the essential nutrients, it is of little value if the cat won’t eat it. Quality cat foods are carefully formulated not only to be highly nutritious, but to be highly palatable as well.
Palatability is a term used to describe how well a cat likes the taste, smell, and texture of a food. A premium pet food manufacturer spends a considerable amount of time conducting controlled feeding studies to determine the right combination of ingredients and processing techniques to produce a nutritious, palatable food.
There are two ways to test and measure the palatability of cat food:
First bite: The first palatability test is called the first bite preference, and measures the cat's first impression of a food's aroma and appearance.
Total volume: Because the novelty of a new diet can cause highs and lows in first bite tests, a second test, the total volume measurement, is conducted. Total volume determines the staying power, or ability of a diet to maintain the animal's interest over time. This is the cat's overall choice of food based on taste, texture, and nutrition for the entire test period.
In order to obtain and interpret accurate results, palatability studies must be performed by experienced animal technicians, with data analyzed by research nutritionists. Feeding studies are conducted by offering an animal two bowls of food at the same time. Each bowl contains a different diet that has been carefully weighed and recorded.
The technician observes which food the animal chooses to eat first, then records that as the first bite preference. After a specific time period, bowls are removed and any remaining food is weighed and recorded. Diets are also switched from left to right each day of the study to ensure that animals are not eating one diet simply out of habit.
The total volume measurement is determined by calculating the difference between the beginning and ending weights of each food. This procedure is repeated using the same two diets with the same group of dogs or cats for five days. At the end of the five-day study, all observations and data are compiled and analyzed to determine the overall palatability of each diet.
Cats are attracted by not only the taste of a food, but also by the sight, aroma, and texture. Cats can be very particular about the shape and size of dry food kibbles and also prefer a food with an acidic taste.
Liquid digest is simply protein that is enzymatically broken down into amino acids, which are the building blocks of protein. The enzymatic process reduces large protein pieces to smaller protein pieces and free amino acids. By adding small amounts of acid, the enzymatic or digestive reaction is stopped, and a stable liquid ingredient is produced. After a dry food formula is cooked, formed into kibbles, and dried, the liquid digest is sprayed evenly on the outside of the dry kibbles. This is called enrobing. Not only does the liquid digest make the food highly palatable, but it also adds to the overall digestibility of the food.
Yes. We use liquid digest made from chicken to enhance the palatability of dry foods and to contribute to the nutritional value of the diet. Some pet foods include flavor enhancers, such as onion powder, which simply mask the aroma and taste of the ingredients and provide no nutritional benefits to the animal.
Taurine is an important component to all IAMS™ cat foods, such as IAMS ProActive Health™ Adult Original with Chicken.
Taurine is an essential amino acid that is critical for normal heart muscle function, vision, and reproduction in kittens. It is also needed to form the bile salts that aid in digestion. Unlike other amino acids, taurine is found as a free amino acid in body tissues such as the heart and eyes, and is not incorporated into proteins.
Most mammals manufacture taurine from other amino acids. However, cats cannot manufacture a sufficient amount and, therefore, must acquire enough additional taurine through diet to meet their needs. In pet food, taurine is naturally found in animal-based protein ingredients and can also be added separately.
Taurine is supplemented in IAMS dry and canned cat foods to ensure that we provide optimal levels of this essential nutrient. IAMS wet cat foods are supplemented with taurine because they must contain as much as twice the amount of taurine found in dry food for cats to maintain adequate blood taurine levels. The canning process may affect the complex taurine balance in your cat. Our wet cat foods are supplemented with taurine to meet these higher needs.
IAMS dry cat foods also include taurine as an ingredient to supplement the primary source of this amino acid, which is animal-based protein from sources such as chicken, egg, lamb, and fish. However, these sources can vary in their taurine content, and adding more taurine is a sound approach to ensure optimal taurine levels.
Taurine is essential to the proper development and function of cells in the retina of the eye. If insufficient taurine is present, the retinal cells don’t function properly and may die, eventually causing impaired vision and even blindness. This process is referred to as feline central retinal degeneration.
Taurine is also necessary for normal function of the heart muscle cells. Taurine deficiency leads to weakening of the heart muscle, which, in turn, can lead to heart failure. This condition is known as dilated cardiomyopathy and can be fatal.
Decreased Reproductive Performance and Growth
Taurine is necessary for optimal reproductive and growth performance. Both the queen and kittens must maintain adequate taurine levels during pregnancy, lactation, and growth to ensure proper structural development.
IAMS cat foods are formulated with high-quality, animal-based proteins as their primary ingredient. In addition, they are supplemented with extra taurine to ensure balanced levels of essential amino acids.
Case L, et al. Canine and Feline Nutrition. 3rd ed. Maryland Heights, MO: Mosby Elsevier, 2011.
