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Even if a cat food is formulated to provide all of the essential nutrients, it is of little value if the cat won’t eat it. Quality cat foods are carefully formulated not only to be highly nutritious, but to be highly palatable as well.
Palatability is a term used to describe how well a cat likes the taste, smell, and texture of a food. A premium pet food manufacturer spends a considerable amount of time conducting controlled feeding studies to determine the right combination of ingredients and processing techniques to produce a nutritious, palatable food.
There are two ways to test and measure the palatability of cat food:
First bite: The first palatability test is called the first bite preference, and measures the cat's first impression of a food's aroma and appearance.
Total volume: Because the novelty of a new diet can cause highs and lows in first bite tests, a second test, the total volume measurement, is conducted. Total volume determines the staying power, or ability of a diet to maintain the animal's interest over time. This is the cat's overall choice of food based on taste, texture, and nutrition for the entire test period.
In order to obtain and interpret accurate results, palatability studies must be performed by experienced animal technicians, with data analyzed by research nutritionists. Feeding studies are conducted by offering an animal two bowls of food at the same time. Each bowl contains a different diet that has been carefully weighed and recorded.
The technician observes which food the animal chooses to eat first, then records that as the first bite preference. After a specific time period, bowls are removed and any remaining food is weighed and recorded. Diets are also switched from left to right each day of the study to ensure that animals are not eating one diet simply out of habit.
The total volume measurement is determined by calculating the difference between the beginning and ending weights of each food. This procedure is repeated using the same two diets with the same group of dogs or cats for five days. At the end of the five-day study, all observations and data are compiled and analyzed to determine the overall palatability of each diet.
Cats are attracted by not only the taste of a food, but also by the sight, aroma, and texture. Cats can be very particular about the shape and size of dry food kibbles and also prefer a food with an acidic taste.
Liquid digest is simply protein that is enzymatically broken down into amino acids, which are the building blocks of protein. The enzymatic process reduces large protein pieces to smaller protein pieces and free amino acids. By adding small amounts of acid, the enzymatic or digestive reaction is stopped, and a stable liquid ingredient is produced. After a dry food formula is cooked, formed into kibbles, and dried, the liquid digest is sprayed evenly on the outside of the dry kibbles. This is called enrobing. Not only does the liquid digest make the food highly palatable, but it also adds to the overall digestibility of the food.
Yes. We use liquid digest made from chicken to enhance the palatability of dry foods and to contribute to the nutritional value of the diet. Some pet foods include flavor enhancers, such as onion powder, which simply mask the aroma and taste of the ingredients and provide no nutritional benefits to the animal.
Before you assume that by-products in kitten food are a bad thing, here are some facts. In common usage, a by-product is something that is just that—a side product from the making of another product. By-products are not by definition poor quality. For instance, gingerbread cookies wouldn’t be the same without molasses, which is a by-product of sugar manufacture.
In relation to IAMS™ kitten and cat foods, by-products are generally parts of the animals that are not the muscle meat preferred by most consumers. The term refers only to the anatomic parts included, not to the nutritional quality of the parts.
While many may not be used to eating these animal parts themselves, it is important to realize that many of the items included in by-products (e.g., organ meats) may be higher in essential nutrients—amino acids, minerals, and vitamins—as well as more palatable to pets than the skeletal muscle meat.
In addition to nutritional benefits, inclusion of these ingredients in pet foods reduces waste and likely has environmental benefits as the livestock industry does not have to produce additional animals just to satisfy the needs for muscle meats to feed pets as well as people. Feeding these nutrient-rich, tasty parts to pets may prevent them from being wasted.
Much of the consumer confusion and discomfort surrounding by-products most likely stems from the marketing strategies of some pet food brands and perhaps from the ingredient name “by-product” itself.
It is important to keep in mind that most ingredients in pet foods can vary greatly in quality. In addition, quality cannot be assessed purely on the basis of the ingredient list. All by-products are not the same quality. Neither is all muscle meat. There are very high-quality by-products as well as poor-quality chicken and chicken meal.
Purchasing food only from reputable manufacturers who are very selective about their suppliers, have full-time, qualified nutritionists, and perform analytical testing to ensure that every ingredient, as well as the finished product, meets their exact nutrient specifications, will help avoid problems due to poor-quality ingredients.
