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Even if a cat food is formulated to provide all of the essential nutrients, it is of little value if the cat won’t eat it. Quality cat foods are carefully formulated not only to be highly nutritious, but to be highly palatable as well.
Palatability is a term used to describe how well a cat likes the taste, smell, and texture of a food. A premium pet food manufacturer spends a considerable amount of time conducting controlled feeding studies to determine the right combination of ingredients and processing techniques to produce a nutritious, palatable food.
There are two ways to test and measure the palatability of cat food:
First bite: The first palatability test is called the first bite preference, and measures the cat's first impression of a food's aroma and appearance.
Total volume: Because the novelty of a new diet can cause highs and lows in first bite tests, a second test, the total volume measurement, is conducted. Total volume determines the staying power, or ability of a diet to maintain the animal's interest over time. This is the cat's overall choice of food based on taste, texture, and nutrition for the entire test period.
In order to obtain and interpret accurate results, palatability studies must be performed by experienced animal technicians, with data analyzed by research nutritionists. Feeding studies are conducted by offering an animal two bowls of food at the same time. Each bowl contains a different diet that has been carefully weighed and recorded.
The technician observes which food the animal chooses to eat first, then records that as the first bite preference. After a specific time period, bowls are removed and any remaining food is weighed and recorded. Diets are also switched from left to right each day of the study to ensure that animals are not eating one diet simply out of habit.
The total volume measurement is determined by calculating the difference between the beginning and ending weights of each food. This procedure is repeated using the same two diets with the same group of dogs or cats for five days. At the end of the five-day study, all observations and data are compiled and analyzed to determine the overall palatability of each diet.
Cats are attracted by not only the taste of a food, but also by the sight, aroma, and texture. Cats can be very particular about the shape and size of dry food kibbles and also prefer a food with an acidic taste.
Liquid digest is simply protein that is enzymatically broken down into amino acids, which are the building blocks of protein. The enzymatic process reduces large protein pieces to smaller protein pieces and free amino acids. By adding small amounts of acid, the enzymatic or digestive reaction is stopped, and a stable liquid ingredient is produced. After a dry food formula is cooked, formed into kibbles, and dried, the liquid digest is sprayed evenly on the outside of the dry kibbles. This is called enrobing. Not only does the liquid digest make the food highly palatable, but it also adds to the overall digestibility of the food.
Yes. We use liquid digest made from chicken to enhance the palatability of dry foods and to contribute to the nutritional value of the diet. Some pet foods include flavor enhancers, such as onion powder, which simply mask the aroma and taste of the ingredients and provide no nutritional benefits to the animal.
Understanding and learning how to decipher kitten food product codes will help you choose the right kitten food. While selecting the right ingredients is important, making sure those ingredients are fresh is just as vital to your young cat. Learn how to read the product codes of kitten food packages and cans with our handy guide.
A product code is a series of numbers and letters printed on the outer package of each product a manufacturer produces. This code provides information about when and where the kitten food was made.
As part of the product code, IAMS™ products include a “Best Used By” date, or the date at which the product is no longer considered fresh and should no longer be sold. This date is expressed in “ddmmyy” and “ddmmmyy” formats.
The second line of the product code represents company internal information for use in traceability and inventory control.
Line 1: (ddmmyy) (ddmmmyy)
Example: 040220 04FEB20
Line 2: 60351111## QQQQQQQ
This product should be used before February 4, 2020.
Depending on the production line, pouch products* may have code date information in a single or double line. By recognizing and understanding these codes, customers can make sure they are receiving a fresh product.
Shelf life is the duration, measured in months, during which a properly stored kitten food product maintains its freshness. This means if a product has a 16-month shelf life, it is fresh for up to 16 months from the date of manufacture.
The shelf life for IAMS dry kitten foods is 16 months. All canned formulas have a shelf life of 24 months.
Unopened dry kitten food products are best stored off the floor in a cool, dry place. Open bags of kitten food should be stored in a clean, dry container with a tight seal. Dry kitten food products may also be frozen without loss of nutrients.
Opened wet kitten food products are best kept refrigerated in tightly sealed containers for no more than three days after the container has been opened. Wet products should not be frozen in unopened cans. However, wet kitten foods can be frozen if removed from the container, packed in freezer containers and frozen immediately.
*IAMS has no kitten pouch products at this time.
