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Even if a cat food is formulated to provide all of the essential nutrients, it is of little value if the cat won’t eat it. Quality cat foods are carefully formulated not only to be highly nutritious, but to be highly palatable as well.
Palatability is a term used to describe how well a cat likes the taste, smell, and texture of a food. A premium pet food manufacturer spends a considerable amount of time conducting controlled feeding studies to determine the right combination of ingredients and processing techniques to produce a nutritious, palatable food.
There are two ways to test and measure the palatability of cat food:
First bite: The first palatability test is called the first bite preference, and measures the cat's first impression of a food's aroma and appearance.
Total volume: Because the novelty of a new diet can cause highs and lows in first bite tests, a second test, the total volume measurement, is conducted. Total volume determines the staying power, or ability of a diet to maintain the animal's interest over time. This is the cat's overall choice of food based on taste, texture, and nutrition for the entire test period.
In order to obtain and interpret accurate results, palatability studies must be performed by experienced animal technicians, with data analyzed by research nutritionists. Feeding studies are conducted by offering an animal two bowls of food at the same time. Each bowl contains a different diet that has been carefully weighed and recorded.
The technician observes which food the animal chooses to eat first, then records that as the first bite preference. After a specific time period, bowls are removed and any remaining food is weighed and recorded. Diets are also switched from left to right each day of the study to ensure that animals are not eating one diet simply out of habit.
The total volume measurement is determined by calculating the difference between the beginning and ending weights of each food. This procedure is repeated using the same two diets with the same group of dogs or cats for five days. At the end of the five-day study, all observations and data are compiled and analyzed to determine the overall palatability of each diet.
Cats are attracted by not only the taste of a food, but also by the sight, aroma, and texture. Cats can be very particular about the shape and size of dry food kibbles and also prefer a food with an acidic taste.
Liquid digest is simply protein that is enzymatically broken down into amino acids, which are the building blocks of protein. The enzymatic process reduces large protein pieces to smaller protein pieces and free amino acids. By adding small amounts of acid, the enzymatic or digestive reaction is stopped, and a stable liquid ingredient is produced. After a dry food formula is cooked, formed into kibbles, and dried, the liquid digest is sprayed evenly on the outside of the dry kibbles. This is called enrobing. Not only does the liquid digest make the food highly palatable, but it also adds to the overall digestibility of the food.
Yes. We use liquid digest made from chicken to enhance the palatability of dry foods and to contribute to the nutritional value of the diet. Some pet foods include flavor enhancers, such as onion powder, which simply mask the aroma and taste of the ingredients and provide no nutritional benefits to the animal.
Listen up, Mom or Dad, because your feline definitely has something to say. Cats use more than 100 different vocal sounds to communicate. Here are nine of the most common sounds you’ll hear and what your cat’s unique language means.
While your cat’s purrs are usually a sign that they’re happy, comfortable or content, it’s important to point out that your cat might also purr when they are anxious, agitated or sick — because purring soothes them. The key to figuring out if it’s a “worry purr” is to check if their ears are folded back, if they seem tense or if they just aren’t acting normal. (If that’s the case, call the vet and grab the cat carrier.)
Why do cats meow? It’s simple: It’s their way of communicating with us!
Meows are your cat’s most common “word,” and every one means something different. For example, your cat might meow to greet you when you come home, to ask you to open your bedroom door so they can curl up on your pillow, or to say, “I’d like some more tasty kibble or a second serving of IAMS® PERFECT PORTIONS™ paté, s’il vous plaît.”
Chirps and trills are the loving language of cat mothers. Chirps, or chirrups, are staccato, bird-like sounds mother cats use to say to their kittens, “Follow me.” Trills are higher-pitched chirps your cat uses to say hello or “Pay attention to me.” When your cat directs these sounds at you, chances are they want you to give them some love or follow them somewhere, usually to their food or water bowl. (Shocker, LOL.)
If you have more than one feline fur baby, listen closely. You’ll likely hear your cats talk to each other with these sounds.
When your kitty spies an unsuspecting bird or squirrel frolicking outside the window, they might make a chattering sound at it. This distinctive, repetitive clicking noise is caused by a combination of lip smacking and your cat rapidly vibrating their lower jaw. This odd behavior looks like teeth chattering, and a lot of cats also chirp when they chatter.
This clickety sound is thought to be a mix of predatory excitement and frustration at not being able to get to the elusive feathered or furry prize. Some animal behaviorists even think the sound mimics a fatal bite used to break the bones of their prey. Who knew your li’l feline was so ferocious?!
Regardless of the exact reason cats chatter or chirp at birds and other small animals, most feline parents find it fascinating and amusing to watch.
The unmistakable sound of a cat hissing is like a steak hitting a hot skillet, and it can only mean one thing: Your cat feels threatened and will put up a fight if they have to. Just as important as the hissing sound, however, is the cat body language that comes with it. Your cat will flatten their ears, arch their back, puff their fur, twitch their tail and usually open their mouth to flash their fangs — aka the classic defensive pose.
In addition to a hiss, if your cat makes a deep, guttural growlsound, they’re saying, “Back off.” Similar to a dog’s growl, this noise means your cat is annoyed, scared or angry. Some cats even make short, higher-pitched snarl sounds before launching into a full-blown growl.
While these sounds usually signify an unhappy cat, it’s important to note that some cats growl because they’re in pain from an injury or a health problem. If you suspect this is the case, a trip to the vet is in order.
If your feline snarls or growls at you for any reason, though, it’s best to leave your feisty friend alone.
A yowl, or howl, is a long, drawn-out meow that almost sounds like moaning; it’s your cat’s way of telling you they’re worried or distressed, or that they need you. They might have gotten locked in a closet, can’t find you anywhere or, heaven forbid, have discovered their food bowl is empty. Your cat might also yowl when they don’t feel well or when a new neighborhood cat trespasses on their turf.
Whatever the reason, make sure you immediately help your cat whenever you hear a yowl. Trust us — you’ll both be glad you did.
