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Okay, we admit it: We’re kind of obsessed with cat food. And while we’ve done tons of research to create the world’s best single-serving menu items, all it really took was observing the obvious. Here are five basic facts about cat food you didn’t know you already knew.
We presented a neighbor’s 12-year-old tabby with both a Perfect Portions™ fresh salmon meal and yesterday’s salmon leftovers from a can. Guess what happened? She sniffed us out and chose fresh. Is it because her sense of smell is more powerful than a human’s? Or was it completely obvious that the leftovers had mixed with the scent of the blue cheese and pea soup sitting next to the can in the fridge?
How would you like to have tuna salad for lunch? And then for dinner? And then for breakfast? Don’t assume your cat doesn’t mind just because her taste buds are different — feeling superior is a cat’s job. Your job is to give them variety, which is hard when you have leftovers coming out of your ears. Try a multipack of Perfect Portions™ for the ultimate in no-leftovers variety.
Why your cat judges you
A focus group of four people at a recent dinner party revealed that opened cat food smells less than good. It’s especially embarrassing if you're the host and the smell keeps wafting over your mashed potatoes.
What cat food smells like when it's left over in your fridge
Canned food has been around for more than 100 years, so it seemed high time for a design update. When we reimagined canned cat food, we decided to get rid of the can altogether in favor of Perfect Portions™, with no-mess, no hassle containers. The results have been, uh, uncanny. Everyone agrees we should can the can. For good.
With food this good, lunchtime for cats can be just as tempting as Thanksgiving dinner for humans. Cats can have problems maintaining a healthy diet — and sticking to healthy portions — just like we do. It’s why we’ve taken the guesswork out of meals with Perfect Portions™. Each pack contains just enough (and not too much) every time. So don’t be fooled by cat food cans with 1½ servings. Unless you plan on training your cat to use the treadmill.
Cats after mealtime on regular canned food
Corn is found in many cat foods — but not all corn is created equal. Learn more about this ingredient, its forms and its role as a source of energy for your cat.
Corn is included in cat food formulas in various forms, such as ground corn, corn meal, corn grits, corn gluten meal and corn bran. When reviewing the ingredients list on cat food packaging, you may see one or more of the following corn ingredients:
Corn Ingredient | What It Is |
Ground corn or corn meal | Finely ground and chopped whole corn |
Corn grits | The portion of ground corn containing little or none of the bran (fiber) or germ (the small protein portion at the end of the kernel) |
Corn bran | The outer coating of the corn kernel; largely fiber |
Corn gluten meal | A dried protein source that remains after the corn’s bran has been separated and removed and a large portion of the carbohydrate and germ have been removed |
Corn is included in the formulas for all IAMS cat foods, including IAMS™ ProActive Health™ Healthy Adult and ProActive Health™ Healthy Kitten. It is more appropriate to associate the corn used in our products with “corn bread” rather than “corn on the cob.” The difference is similar to cooked corn versus raw corn. We use only the highest-quality corn in our products. The corn is finely ground to a meal, which breaks up the outside covering of each kernel, and then it is cooked, which increases its digestibility.
Corn grits and corn meal are used in our foods as high-quality sources of carbohydrates, which are an important source of energy. Corn generally also results in lower glycemic and insulin response than rice. This can be especially beneficial for senior and overweight cats.
