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Okay, we admit it: We’re kind of obsessed with cat food. And while we’ve done tons of research to create the world’s best single-serving menu items, all it really took was observing the obvious. Here are five basic facts about cat food you didn’t know you already knew.
We presented a neighbor’s 12-year-old tabby with both a Perfect Portions™ fresh salmon meal and yesterday’s salmon leftovers from a can. Guess what happened? She sniffed us out and chose fresh. Is it because her sense of smell is more powerful than a human’s? Or was it completely obvious that the leftovers had mixed with the scent of the blue cheese and pea soup sitting next to the can in the fridge?
How would you like to have tuna salad for lunch? And then for dinner? And then for breakfast? Don’t assume your cat doesn’t mind just because her taste buds are different — feeling superior is a cat’s job. Your job is to give them variety, which is hard when you have leftovers coming out of your ears. Try a multipack of Perfect Portions™ for the ultimate in no-leftovers variety.
Why your cat judges you
A focus group of four people at a recent dinner party revealed that opened cat food smells less than good. It’s especially embarrassing if you're the host and the smell keeps wafting over your mashed potatoes.
What cat food smells like when it's left over in your fridge
Canned food has been around for more than 100 years, so it seemed high time for a design update. When we reimagined canned cat food, we decided to get rid of the can altogether in favor of Perfect Portions™, with no-mess, no hassle containers. The results have been, uh, uncanny. Everyone agrees we should can the can. For good.
With food this good, lunchtime for cats can be just as tempting as Thanksgiving dinner for humans. Cats can have problems maintaining a healthy diet — and sticking to healthy portions — just like we do. It’s why we’ve taken the guesswork out of meals with Perfect Portions™. Each pack contains just enough (and not too much) every time. So don’t be fooled by cat food cans with 1½ servings. Unless you plan on training your cat to use the treadmill.
Cats after mealtime on regular canned food
Fiber is a type of carbohydrate that isn't digested by a cat's gastrointestinal tract. It is important for cat health, because it provides bulk to move food through. Some types of fiber can be fermented (broken down by bacteria) in the system. This process creates short-chain fatty acids (SCFA), which are an important energy source for the cells lining the intestinal tract.
Today, people are more aware of fiber and its role in their diet. Studies showing the beneficial effects of higher fiber levels in humans influence the way many people think about their own food and that of their pets. Some manufacturers now apply the recommendations of human nutritionists and make high-fiber diets for cats, but cats have a much shorter digestive tract than we do. And unlike humans, cats are carnivorous, so their nutritional needs are better satisfied with meat rather than plant matter. Therefore, cats have different dietary needs than humans. For more than 60 years, companion animal nutritionists at IAMS™ have been studying diets to meet the special nutritional needs of cats.
IAMS Company research shows the optimal crude fiber level for healthy cats ranges from 1.4% to 3.5%. At these levels, nutrient breakdown is maximized. In unique situations, such as hairballs, higher fiber levels may be beneficial.
An important characteristic of fiber is its fermentability, or how well it can be broken down by bacteria in the intestine. This breakdown produces short-chain fatty acids, which provide energy to the intestines. Fiber varies in fermentability. Fiber sources used in pet foods include cellulose, which is poorly fermentable; beet pulp, which is moderately fermentable; and gums and pectin, which can be highly fermentable. Research has shown that moderate levels of moderately fermentable fiber, such as beet pulp, provide the benefits of energy for the intestinal lining and bulk, without the negative effects of excessive stool or gas and, therefore, are beneficial in cat diets.
High levels of poorly fermentable fiber are used in some weight-reduction pet foods to dilute the calories in a serving. IAMS Company research shows that high fiber levels can make it harder to digest other nutrients in the food and, in turn, reduce the nutritional quality of a cat's diet. Your cat making more trips to the litter box can be a result.
When choosing a pet food, fiber is an important consideration, but remember that the needs of cats are not the same as those of humans. A moderate level of moderately fermentable fiber, such as beet pulp, provides proven nutritional benefits for cats. Cat diets containing high levels of poorly fermentable fiber dilute calories and deprive cats of the nutrients they need.
All IAMS products are made with levels of moderately fermentable fiber needed to promote intestinal health. And all IAMS foods contain the moderately fermentable fiber system, which is the exclusive property of IAMS Company and is protected by U.S. Patent No. 5,616,569 for Pet Food Products Containing Fermentable Fibers and Process for Treating Gastrointestinal Disorders.
